Marketing the Bible Classes

I talked to Betty Wednesday night. She directs the Wednesay night classes. She said I could teach my Justification by Faith Alone Class but I need to come up with a catchy title. She said the present title will not draw new people. I am very surprised that the marketing of the Church has come to the Wednesday night Bible classes. Since when do we need to schmooze the people to attend a class on the Bible or doctrine? These classes are to instruct the body of Christ. We should not have to sell anything to anybody. A direct title of the course should be enough. But oh Yes, we need to entice the people to come just as we do for our worship services. What has happened to the Church when we have to market God's Word to God's people?